Spotify saw us take on the challenge of creating a visual identity and emotional brand personality for what has become one of the globes foremost advanced streaming technology companies. With world domination set firmly as a goal from the outset – we needed to create a toolbox capable of adapting to future needs ahead of time.
Our Spotify work encompassed a unique visual identity along with the communication concept ‘Music is’ - devised to let the viewer associate
Spotify with the music they love or merely love to hate. In addition Spotify ‘Green Room’ was also created allowing Spotify to communicate with other brands and technical devices without leaving the comfort of ‘Planet Spotify’. As if all that weren’t enough we have also conceptualized and created product content videos, designed a website to optimise conversation, overseen facebook partnering and spurred on a US launch... phew!
Lifestyle photography, illustration and handdrawn
type bring the brand personality to life.
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